Doheny Creative Consulting LLC

You did it—you planned the event, showed up with energy, connected with new faces, and maybe even handed out a few free class passes or samples. The turnout was great, the vibes were high… but then?

Radio silence.
No emails. No check-ins. No reminder of who you are or how you can help them feel amazing.

That, my friends, is what we call: hosting and ghosting.
And in the fitness industry, it’s a missed opportunity you can’t afford.

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Why Leads Are Gold (and How You’re Letting Them Slip Away)

In a world where connection is everything, collecting contact info from your event attendees is like striking gold. These are warm leads—people who took time to come see what you’re about, who are curious and potentially ready to make a change.

But if you don’t stay in touch?
They forget.
Life gets busy.
And just like that, your brand becomes a blur.

You’re not being pushy by following up—you’re being professional and intentional.

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The Fix: Build a Post-Event Email Flow

Here’s how to stop ghosting and start nurturing:

1. Collect Contact Info at the Event
   Use QR codes, signup sheets, or digital check-ins. Offer a freebie or giveaway entry in exchange—make it worth their while.
2. Send a Thank You Email (Immediately)
   Keep it short, warm, and appreciative. Include a photo or recap from the event to jog their memory.
3. Follow Up with Value
   A day or two later, share something helpful—your best tips, a recipe, a short workout, or a success story.
4. Make the Offer
   Toward the end of the flow (usually email 3 or 4), give them a reason to take the next step. A discounted intro offer, free week, or personal consultation works great.
5. Stay in Touch
   Don’t stop after one campaign. Continue to include them in your newsletter or monthly check-ins. They may not be ready now, but they might be soon.

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Bottom Line: Don’t Let Your Leads Go Cold

You worked hard to host that event—don’t let the energy die there.

Your follow-up strategy is your sales strategy.
By building a simple, value-driven email flow, you’re showing your potential clients that you care, that you’re credible, and that you’re still here to support their journey.

Because in this business?
Leads are gold.
And ghosting them is like throwing your marketing budget in the trash.

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Need help creating a follow-up flow that converts?
At Doheny Creative Consulting, we help fitness and wellness businesses turn first impressions into long-term client relationships.

📩 Let’s build your next campaign together—without the ghosting.